BEN TRANSFORM INTO GERMANY’S MOST INFLUENTIAL COACH MINDSET
BY Nazim Agabekov
Overview
Ben Ouattara is a Mindset coach, and has worked with people from all across the globe.
From Europe to the sandy-desert of Dubai, his content and advice have impacted thousands of people to identify and remove the mental and emotional blocks that stood in their way of success.
How Everything Started
Ben found out about my services when he watched a client-testimonial video on my website.
The funny thing is, when he booked a call to speak with me, he thought he needed help with his Facebook Advertising campaigns.
On the call, I analyzed his business and identified the weak points that would give us the most massive sales leap.
I also recognized Ben’s impressive Social Media influence and saw it as an amazing opportunity to use it to grow his business and spread his important message to hundreds of thousands of people.
We started working in January of 2019, and to the present day are business partners.
The Case Study Breakdown
This Case Study is broken down into chapters that discuss the biggest shifts and learning lessons that happened in the Client’s business.
This Case Study will discuss the following:
Products and programs
Marketplace positioning
Leveraging organic social reach to generate prospects
Sales funnelsSales processes
In the end, I’ll talk about my predictions for the new few years, and the biggest milestones we will set for ourselves in the business.
Products and Programs
Ben’s case is an interesting one because, before our cooperation, he spent most of his time producing tons of free content on Social Media platforms like Instagram, iTunes, Facebook, and Youtube.
In the last three years, he’s been running a top-trending iTunes podcast with over 500,000 downloads, and his Youtube and Instagram have tens of thousands of followers.
So, while his Social Media reach, influence, and recognition were massive, Ben didn’t have a vast experience in enrolling people into his coaching program.
The program was amazing, and his clients were extremely happy, but there was one issue – he was charging way too little.
Ben was delivering massive value to his clients, while his competition was charging 10X more for half the value.
While we were not going to reduce the value, which is a horrendous business practice, we worked on re-packaging Ben’s offer and set a worthy price for it.
Raising the program’s price did two things.
First, people started taking and implementing Ben’s advice more seriously, which is an important factor in a coaching program.
Secondly, a new price increased our profit margins and allowed us to scale the business more easily.
Suddenly, we could invest in better applications to help us run the company more smoothly and started running paid advertising to drive more people to our sales funnel, which converted to even more sales.
We also hired an Operations Manager who overtook a lot of technical work.
Marketplace and Positioning
When it comes to marketing, the 80/20 rule is the king.
In this case, we were after 20% of prospects that brought in 80% of the revenue.
The issue was, we couldn’t do it right away and had to wait for a few months to analyze the people who enrolled in our coaching program.
After enrolling, coaching and transforming lives of around 40-50 clients, we did an extensive analysis and asked ourselves one big question;
Why did they join our coaching program?
On top of the regular, “I want to achieve my goals,” we dug deeper and found out 90% of people who joined the program wanted to launch a business project of some sort.
And it wasn’t just the entrepreneurs, but also people with regular jobs who wanted to make a transition.
This discovery helped us to niche-down and make our positioning every better.
This change affected everything; our headlines, video content, sales funnels, and lead-generation strategies.
One could say, “Well, why didn’t you do it earlier? You could analyse his Youtube followers or email list?”
We could have…
But this hurried thinking would be a mistake because the data received from the actual buyers always trumps and is more accurate than the data from free leads.
For example, if we relied on the data we received from the prospects, we would never change our positioning to business owners and entrepreneurs; hence, we’d be stuck targeting an unprofitable audience.
After re-channeling our positioning and targeting the most profitable audiences, our Sales ratio went up from 40% to 85% in only two months.
Leveraging organic social reach to generate prospects
This is the first and most essential step in our advertising process.
The two big reasons I started working with Ben were; I recognized his gift to inspire people and help them get unstuck in business and life.
The second reason is his influence on Social Media.
By itself, an Instagram account with thousands of followers is not profitable. But if you plug appropriate marketing strategies to it, it can make you millions.
I knew that once we’d have a successful and profitable program, the Instagram account would be an infinite source of highly-qualified prospects.
Our organic marketing strategy involved two channels; Instagram and Youtube.
We laid out a weekly recurring content marketing strategy for both platforms, and this is how it worked:
Each phase had to be implemented on both platforms, and required a different approach, tools and strategies.
This is how it looked:
Youtube
Sales funnels
We used Clickfunnels as our go-to tool to build our Sales funnel.
If you’d like to go directly to our most profitable Sales funnel, here’s the direct link:
https://www.benouattara.com/powercall
When choosing a Sales funnel, a lot depends on the type of product.
Because we were selling a coaching program, it was important for us to nail the following points:
- Tell Ben’s real story and create a bond with the prospect
- Describe some of the symptoms the prospect is experience in their live now
- Show them there’s an opportunity to fix their problem
- Present success stories and tell the prospects how we helped our clients
- Make an offer to join the program
A long-form Sales page fit our needs the best, and has proven to generate a lot of qualified leads.
What makes our leads so qualified is they have to read the whole Sales page (which is a 15-minute read) until they get down to the Call-to-Action button.
The text on the Sales page is specifically written and designed to attract a specific client avatar, and repel everyone else.
Sales processes
When we first started, I shared a sales script with Ben, which he carefully studied and started implementing on his sales calls.
Unfortunately, he’d barely enrol anyone in the program, and after I listened to the calls, I realized the problem is not in the script but the quality of leads.
For this reason, we created a 2-step sales process which would qualified leads before getting on a real Sales call with them.
This process qualifies the prospects for the ability to invest three things:
- Time
- Energy
- Money
Without time, they won’t start the program.
Without energy, they won’t put in the work.
Without money, they won’t be able to afford it.
When the prospect matches all of three criteria, we upgrade them to a longer Sales call.
Step 2 – The Closing Call
This is a longer, 60-minute call in which a salesperson takes the person through a series of questions that show the roadblocks in the prospect’s business.
Then, the salesperson shows the prospect of how their systems would work and help the prospect’s business.
After the conversation and presentation, the prospect is free to free to choose if they will invest in the mentoring program or not.
The Programs
Ben and I started working together in 2019 and grew the business to multiple 6-figures, and the aim to hit 7-figures in 2020.
Ultimately, my goal for Ben is not only build a profitable business, but make him a prominent and highly-impactful figure in the sphere of personal development and growth.
I believe he has the talent, skills and work ethic to grow in such a character, and he will.
Here’s the interview we did together in Wiesbaden, Germany:
https://www.youtube.com/watch?v=1-nV–jdrF4&t=
ARE YOU READY AND COMMITTED TO GROW YOUR BUSINESS TO 7-8 FIGURES?